To find out if your SEO efforts were worthwhile, you must monitor a variety of website performance metrics related to your digital marketing, particularly your search engine optimization performance. These include your target keywords, Meta descriptions, and content marketing.
Web performance indicators, often referred to as KPIs, track the efficiency of your website and link your advertising efforts to the broader objectives of your company. KPIs are significant since they have the potential to enhance a website's performance. Regularly tracking and assessing these metrics allows site stakeholders to base their improvement suggestions on accurate data.
Do you also want to check your website’s performance? In this article, discover the important metrics that you should be monitoring for a well-optimized and effective website.
8 Website Key Performance Indicators to Track
1. Website Traffic
Enhancing your marketing efforts requires understanding where your website traffic originates. For agencies, organic search traffic is crucial since it shows how well a website's SEO plan is working. A website that receives a lot of organic traffic is likely ranking highly for the right keywords, which increases visibility and may even increase conversions. In general, the more people who visit your website, the greater the possibility it is that they will become paying clients.
How to calculate website traffic?Web analytics programs such as Google Analytics usually have this information in the "Acquisition" or "Traffic Sources" sections.
2. Conversion Rate
Researching B2B keywords demands a strategic approach that includes a number of tools and strategies. The following are some crucial strategies to assist you succeed:
How to calculate conversion rate?Divide the total number of users on your client's website by the number of goals accomplished in a certain period of time, then multiply the result by 100%.
3. Page Load Time Metric
Page load time is the average time it takes for a page to load on the screen of your customer. When a page takes too long to load, users are likely to quit the site, which frequently results in greater bounce rates. Using the tools at your fingertips, you can test the performance of your website to determine how long it takes for pages to load.
How to calculate page load time?Web analytics technologies such as Google PageSpeed Insights and Google Lighthouse are used to measure speed index website.
4. Engaged Sessions
When a user engages with your client's website, it's called a session. Chatbots are a feature that more e-commerce businesses are implementing. Your chatbot's effectiveness may also result in process enhancements that raise client happiness. For example, you can influence your overall sales by making improvements to your chatbot's suggested products.
How to calculate engaged sessions?For a given time period, divide the total number of sessions by the number of users during that period.
5. Bounce Rate Indicator
A website's bounce rate is the percentage of visitors who leave without viewing any other pages. It's a crucial sign of how successfully a website engages users and attracts them to explore more. You should keep a careful eye on this website KPIs because Google actually considers your website's bounce rate when determining how to rank you for specific keywords.
How to calculate bounce rate?Divide the total number of bounces by the total number of visitors to the landing page or website, then multiply the result by 100%.
6. Average Time on Page
The average time spent on a page before users leave is measured by the Average Time on Page. It's a crucial indicator that gives agencies information about user engagement and the impact of the content on specific website pages. Low average times on a regular basis could mean that the strategy needs to be changed or the content needs to be revised.
How to calculate the average time on page?After subtracting the number of exits, divide the overall amount of time spent on a particular page by the total number of page views.
7. Click-through Rate
CTR is the proportion of visitors who click on a link, such as an advertisement, call to action, or search engine result, relative to the total number of visitors. CTR is a widely used metric to assess how well marketing campaigns and other website components are working.
How to calculate click-through rate?To determine the click-through rate as a percentage, divide the number of clicks a link receives by the total number of impressions, then multiply the result by 100.
8. Goal Completions
Reaching the objective KPI counts the number of people on your client's website who achieve a given goal or set of goals. Conversion events and goals both track when users do activities that are important to your client's business. Your sales team will receive high-quality leads from your campaign if it has a high lead-to-win rate.
How to calculate goal completions?Divide the total number of visits by the number of visitors who have completed every element of a goal.
Got a question? Drop your thoughts or experiences with Website Performance Indicators - we’d love to hear from you!
Frequently Asked Questions
Q1. What is a good Largest Contentful Paint LCP score?
2.5 seconds or less is an excellent Largest Contentful Paint LCP score. While scores above 4 are seen as unsatisfactory, those between 2.5 and 4 require improvement.
Q2. How is the Interaction to Next Paint INP measured?
When a user performs an action (such as clicking or pressing a key), Interaction to Next Paint INP calculates how long it takes for the browser to visually refresh the page to reflect that action.
Q3. Does Cumulative Layout Shift CLS affect SEO?
Yes. Cumulative Layout Shift CLS affects page experience signals and can affect your website's search rankings because it is one of Google's Core Web Vitals.
